Spirit of Life

 Sara Jones Receives the Spirit of Life Award

Sara Jones and City of Hope awardCity of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. The organization’s Professional Salon Industry Division was established in 1981 with the purpose of establishing a continuous flow of industry support for the City of Hope. It is an annual tradition to honor outstanding leaders in the industry for their contributions both in business and through philanthropy in the community, with the Spirit of Life Award. Since its inception, this division has raised millions of dollars for City of Hope’s research and treatment programs.


City of Hope’s National Professional Salon Industry named Sara Jones, Senior Vice President and General Manager of Joico, as the recipient of the 2011 Spirit of Life Award. On July 30, 2011, Jones was honored for her outstanding philanthropic and business contributions at the annual Spirit of Life Award Dinner, held during the Professional Beauty Association’s Beauty Week in Las Vegas, Nevada. All proceeds were earmarked for women’s cancer research and care.


2011 Campaign Raised $1.2 million

Aisha Tyler with Sara JonesIn her moving and uplifting acceptance speech, City of Hope Spirit of Life Honoree Sara Jones, Sr. VP and General Manager of Joico announced that the year-long professional salon industry’s Celebrate Beauty, Celebrate Life campaign, led by Joico raised $1.2 million. “It was my pleasure and my honor to head up this campaign,” Jones told the packed house of beauty industry VIPs, family members and friends. “It feels great to be honored at an event like this, but it feels even better to know that we can contribute this money to City of Hope.”

Jones’ acceptance speech came at the end of an action-packed Spirit of Life weekend in Las Vegas. The entire Joico corporate and field team arrived for the event, and the day of the gala was spent beautifying guests in the Joico Glam Suite at the Mandalay Bay Hotel Convention Center. The gala kicked off with glamorous “red carpet” arrivals, complete with paparazzi, and the evening featured the hilarious actress and comedienne Aisha Tyler as emcee. City of Hope’s Rahul Jandial, M.D., Ph.D. offered encouraging news of new medical developments that are pointing to substantial improvements in breast cancer treatments and cures. Zotos President and CEO, Ron Krassin and Corporate Executive Officer and Director, Shiseido’s Carsten Fischer, were present to honor Jones, along with stylist heavy-weights Damien Carney, Sue Pemberton, Beth Minardi, George Papanikolas, Anthony Morrison and Dean Banowetz.

The theme of the event was “Celebrate Beauty, Celebrate Life,” and Jones paid tribute to many people from both realms—mentors from her career in the beauty industry and family members like her husband and daughter who have enhanced her life. She also spoke of the groundbreaking work of the City of Hope, and how important it is to continue to support that work, even in a challenging economy. “Fundraising is hard work,” she conceded, “but people with big hearts find a way to do it. And,” she added, “everyone in this room has contributed something to help save lives.”


Photo’s from the Gala