March 2013

The world’s stylists have voted and it’s unanimous.  When it comes to education, conditioning and texture, it’s Minardi, Joico and ISO that rock their worlds.

At the 13th annual Stylist Choice Awards in Chicago this weekend, Beth Minardi Signature Color creator and world-class haircolor educator Beth Minardi was honored as Favorite Platform Artist/Educator—the first female to receive this award.  (Last year, Beth was named Favorite Haircolor Artist/Educator.)

In her emotional acceptance speech, Beth reaffirmed her commitment to elevating the art and business of haircolor and thanked the teams at Joico and Minardi Color for their unwavering support.  “Teaching is a joy,” Beth said, “and I learn every time I teach.  My goal is to take haircolor and elevate it from a service to the art form it deserves to be.”

It was also another award-winning night for Joico’s iconic K-PAK Deep Penetrating Reconstructor.  For a stunning 13th consecutive year, this Hall of Famer took the prize as the go-to hair transformer, an essential component for professionals that are passionate about creating hairstyles that turn heads. Voted Favorite Deep or Restorative Conditioner/Treatment, K-PAK Reconstructor features the highest concentration of Joico’s Quadramine Complex.  It rebuilds stressed, damaged and chemically-treated hair, fully restoring it to its natural healthy state.  Accepting the award, Joico Senior Vice President and General Manager Sara Jones said, “We are so proud and appreciative to receive this award for the 13th year in a row.  We recently made a lot of changes to the Joico brand—introducing new products and new technology—but there’s one product that we left completely alone.  Stylists insisted that we don’t change a thing about K-PAK!”

It was also a night to twist and shout for ISO Option Waves, which earned its 13th consecutive vote as Favorite Chemical Texturizing Product/System.  ISO Option’s exclusive, patented, thio-free formula utilizes Isoamine, a naturally derived waving agent. ISO Options does not disrupt the internal structure and integrity of the hair, therefore eliminating the need for conditioning additives that can impact the texturizing process. This leads to resilient shape and healthy hair.

Beth Minardi.  K-PAK Deep Penetrating Reconstructor.  Option Waves.  All “serial” winners among professional stylists, and all proof that Joico and ISO are habit forming!">