BTC Haute Hues



HauteHueKitJust Instagram or Tweet a picture of your latest and greatest hair color creation and you could be selected to win all Joico Vero K-PAK Color Intensity Shades (a combination of your choice of all 11 shades) or the Vero K-PAK Color Haute Hues Color Kit!

Here’s all you have to do:

  1. Snap a photo of your amazing hair-colorful creation
  2. Post it to your Instagram or your Twitter
  3. Hashtag: #HauteHues
  4. And tag on the image or the caption! On Instagram: @JoicoInsider or on Twitter: @Joico

And that’s it! You’re entered!


Haute Hues Instagram & Twitter Sweepstakes (Exclusively for Members)

Official Rules


NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Void where prohibited by law.

This Contest and Sweepstakes(“Promotion”) is sponsored by Zotos International, Inc., 100 Tokeneke Rd., Darien, CT 06820 (“Sponsor”).


This Sweepstakes is open to Licensed professional Hairdressers/Colorists who are legal residents of the 50 United States and the District of Columbia who are 18 years of age or older (19 years of age or older if a resident of AL or NE), except employees, representatives or agents of Zotos International, its subsidiaries and/or affiliates, and their respective advertising agencies, public relations agencies and their immediate family members (spouse, parent, child, sibling, grandparent and their spouses) and individuals with whom those employees, representatives or agents reside.


Contest Grand prize (5): 18 tubes of any combination of all 11 Vero K-PAK Color Intensity shades (winners can choose any combination from among all 11 shades). Any difference between stated approximate retail value and actual value of Prize will not be awarded. See below for additional prize details and restrictions.

The 8 Vero K-PAK Color Intensity Shades to choose from are:

  • NEW Peacock Green
  • NEW Cobalt Blue
  • Yellow
  • Orange
  • Pink
  • Indigo
  • Red
  • Clear Mixer

($5.95 salon value per tube)

Total Grand Prize Value: $107.10

Sweepstakes First Prize (15): Joico Vero K-PAK Color Intensity, ‘Haute Hue’ Kit, comprised of:

  1. (4) Pre-selected Color Intensity shades*
    a. NEW Color Intensity Cobalt Blue, 4 oz.
    b. NEW Color Intensity Peacock Green, 4 oz.
    c. Color Intensity Clear, 4 oz.
    d. Color Intensity Yellow, 4 oz.
  2. (1) Haute Hues Formula Guide
  3. (1) FREE Swatch Ring featuring 7 shades

*May be subject to change depending on availability.

Approximate Retail Value: $ 23.80.

Total Sweepstakes Value: $130.90

All federal, state and local taxes on the prize are the sole responsibility of the Winners. No substitutions or other alternative is available, except that Sponsor may substitute a prize of equal or greater value should a prize item become unavailable. Prizes are non-transferable and non-assignable.

How To Enter

The Sweepstakes begins at 10:00 a.m. PDT on October 1, 2013 and ends at 5:59:59 pm PDT on October 31, 2013 (the “Sweepstakes Entry Period”). To enter the Sweepstakes, Instagram or Tweet a photo that shows off a finished hair –color creation of yours; Tag or include in the photo caption @JoicoInsider for Instagram, or in the case of Twitter, tag @Joico; and include the following hashtag: #HauteHues. Limit one (1) entry per person.

An entrant may only submit a photo that he/she has taken. Entries must comply with Instagram and Twitter submission guidelines.  Entry must be the original work of the entrant; may not have won previous awards; may not have been used publicly previously by any third party; must not infringe any third-party’s rights; must be suitable for publication (i.e., may not be obscene or indecent); must not contain obscene or pornographic material; may not contain defamatory statements; may not invade privacy, publicity or other rights of any person, firm or entity; may not in any other way violate applicable laws and regulations; may not contain any reference to any third party trademarks, names or third party logos; and may not contain any copyrighted works owned by third parties.  Photo Entries that are deemed by the Sponsor, in its sole discretion, to be in violation of these Official Rules or to be otherwise infringing, harmful, inappropriate, defamatory, or generally not in keeping with the image of Sponsor, will be rejected and will not be eligible to participate in the Contest.  Entrant acknowledges and agrees that such decisions of Sponsor are final and binding. By submitting an Entry, you warrant and represent that you have obtained permission from any person(s) whose name or likeness is used in the Entry.

Entries not in compliance with these official rules may be disqualified, in Sponsor’s sole discretion. Entries generated by a script, macro, bot or any other automated means will be deemed void. Proof of submission of an entry shall not be deemed proof of receipt by the Sponsor. By participating, you agree to these Official Rules, which are final and binding in all respects. This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram or Twitter. You are providing your information to Sponsor and not to Instagram or Twitter.

Questions regarding this Promtion should be directed to Sponsor by sending your question to Use of information collected in connection with this Promotion is governed by Joico’s Privacy Policy: /privacy-policy/.

Winner Selection and Notification

Sweepstakes winners will be selected at random from all eligible entries received. Prize drawing will be held on or about November 15, 2013. All decisions of Sponsor are final and binding and are not subject to mediation or litigation of any kind. Sponsor reserves the right to verify that the potential winners are eligible and qualified to receive a prize and may revoke any prize awarded or designated to a person found ineligible.

Attempts to notify potential winners will be made by the Sponsor posting a comment on the potential winner’s Entry. The potential winner must then contact Sponsor at the email address in the comment. Winners will be required to contact Sponsor via the email address within 7 days of attempted notification. Potential winner may be required to demonstrate control of the Instagram or Twitter account.  Sponsor is not responsible for any change of Instagramor Twitter ID, mailing address, email address, and/or telephone number of entrants. In the event of non-compliance with these Official Rules, or if a prize notification or prize is unclaimed or returned as undeliverable, the prize will be forfeited and an alternate winner may be contacted. Sponsor is not responsible for any change in Instagram or Twitter account information, email, mailing address and/or telephone number of entrants. Prizes will be shipped to Winners’ address within 4-6 weeks of receipt of a mailing address.

Odds of Winning

Odds of winning depend on the total number of eligible entries received.

Limitation of Liability

Sponsor will not be responsible or liable for failure to receive entries due to transmission failures or technical failures of any kind, including without limitation, electronic malfunction of any network, hardware or software. Sponsor reserves the right in its sole discretion to cancel or suspend the Sweepstakes should viruses, bugs or other causes beyond its control corrupt the administration, security or proper play of the Sweepstakes. In the event of cancellation of any Sweepstakes, the prizes will be awarded in a random drawing from eligible entries received prior to cancellation.

General Release

By participating, entrants release Sponsor and its affiliates, subsidiaries, participating partners, advertising or promotions agencies, employees, officers, agents, directors and the immediate family and household members of the above, and each of their respective affiliated companies, directors, officers, employees, representatives and agents, from any liability whatsoever for any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with this Sweepstakes or with the acceptance, possession, or use of any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injury or death, damage to, loss or destruction of property or privacy, defamation, or portrayal in a false light). Each entrant waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses and agrees that all causes of action arising out of or connected with this sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action. By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of State of California without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in San Francisco, California for the resolution of any and all disputes arising out of entrants participation in the Sweepstakes.

Winner Publicity

Sponsor may wish to publish the first name, first letter of last name, likeness and location (city/state) of the Winners, and any quotation that the Winners are willing to provide, and/or Winners photo submissions on Joico’s websites and other internet and social media platforms, for public relations use in other media, and by accepting a prize, the Winners expressly authorize Sponsor to use, reproduce, distribute and publicly display his or her name, likeness and location in connection with the promotion of this or any other Sweepstakes sponsored by Sponsor, or in connection with the promotion of Sponsor, except where such requirement is prohibited by law.

Winner List

For a list of the Winners, send a self-addressed stamped envelope with a written request specifying the Sweepstakes you would like to receive a winners list for by December 22, 2013 to:
JOICO ATTN: Public Relations Department
488 East Santa Clara Street Suite 301
Arcadia, CA 91006