Blonde Life Birthday

Joico “Blonde Life Birthday” Sweepstakes

For Licensed Professionals Only


NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Void where prohibited by law.
This Contest and Sweepstakes (“Promotion”) is sponsored by Joico Canada a division of Zotos International, Inc., 1 Holiday avenue, East Tower, Suite 701, Pointe Claire, Quebec, H9R 5N3 (“Sponsor”).

This Contest and Sweepstakes is open to Licensed professional Hairdressers/Colorists and Salon Owners who are Canadian Residents who have reached the age of majority in their province of residence at the time of entry may enter, except employees, representatives or agents of Sponsor its subsidiaries and/or affiliates, and their respective advertising agencies, public relations agencies and their immediate family members (spouse, parent, child, sibling, grandparent and their spouses) and individuals with whom those employees, representatives or agents reside.

ONE (1) GRAND PRIZE CONTEST WINNER (see Winner Selection below) will be awarded: > One (1) set of the full Joico Blonde Life Care System: Shampoo 300 ml (Salon Price: $12.55 ea), Conditioner 250 ml (Salon Price: $13.55 ea) Masque 150 ml (Salon Price: $15.55 ea) and Veil (Salon Price: $14.55 ea). > Four (4) Joico Blonde Life Lightener, 1 lb (4 tubs) (Salon Price: $29.95 ea.). > One (1) Joico Blonde Life Tumbler (Value: $7.95 ea CND) > One (1) Joico Tote Bag (Value: $29.95 ea) >One (1) Joico T-Shirt (Value: $14.95) > One (1) pair of Joico sunglasses (Value: $7.95)
Total Grand Prize Value: $236.80 CAD

Sponsor will not replace any lost, mutilated, or stolen prizes.
All federal, provincial and local taxes on the prize are the sole responsibility of the Winner. No substitutions or other alternative is available, except that Sponsor may substitute a prize of equal or greater value should a prize item become unavailable. Prizes are non-transferable and non-assignable.
Prize Details: All prize details not specified in these Official Rules will be determined in Sponsor’s sole and absolute discretion. Certain restrictions may apply.


The Sweepstakes begins at 9:00 a.m. EST on March 19th, 2018 and ends at 11:59:59 pm EST on March 31st, 2018 (the “Sweepstakes Entry Period/Promotion Period”).

How to Enter

Entry Via Instagram – Log-in to or create your Instagram account. Then upload a photo of your haircolor creation using Joico’s Blonde Life Lightening System that must include ALL of the following in the post’s caption copy:
1. The hashtag #BlondeLifeBirthday
2. The tag @joicocanada
In order for your entry to be valid, your Instagram profile must be public and thus viewable by the Sponsor and its agents. Post must be a new image posted within the Sweepstakes Entry Period/Promotion Period. Posting a photo on Instagram requires a mobile device and therefore message and data rates may apply.

No Purchase necessary. To request a sample be sent to you via mail, you may request a free product by mailing your request in writing. Provide your full name, mailing address (no P.O. Boxes) and phone number to: JOICO CANADA, Attn: “Blonde Life Birthday” 1 Holiday ave, Ste. 701 – East Tower, Pointe-Claire, QC, H9R 5N3. Limit one request per household/mailing address. Mail-in requests must be postmarked by March 21, 2018 and received by March 26, 2018 and will be honored while supplies last. No mechanically reproduced mail-in entries are allowed and any use of robotic, automatic, programmed or the like entry methods will void all such entries by such methods.

Photos may not be indecent, obscene, hateful, tortious, defamatory, or libelous or contain material that violates or infringes another’s rights, or disparage Sponsor, Administrator or any other person or party affiliated with the Contest, or contain material that is unlawful in any way. If applicable, entrant must have permission from all individuals who appear in the photo (if any) to use their name and likeness and to grant the rights set forth herein. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor. Uploading a photo constitutes each entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display the photo in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the photo. Released Parties (as defined in “General Release”) are not responsible for lost, late, stolen, incomplete, invalid, un-intelligible, garbled, delayed or misdirected entries, all of which will be void.

Limit: There is no limit to the amount of times you may enter; note that only those photos submitted following these guidelines and requirements set forth in these Official Rules are counted as final and valid submissions. Sponsor reserves the right to review all valid submissions and discount any duplicate photos. Each unique photo counts as one entry. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address associated with the account used to register will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being an authorized account holder.

An entrant may only submit a photo that he/she has taken. Entries must comply with Instagram submission guidelines. Entry must be the original work of the entrant; may not have won previous awards; may not have been used publicly previously by any third party; must not infringe any third-party’s rights; must be suitable for publication (i.e., may not be obscene or indecent); must not contain obscene or pornographic material; may not contain defamatory statements; may not invade privacy, publicity or other rights of any person, firm or entity; may not in any other way violate applicable laws and regulations; may not contain any reference to any third party trademarks, names or third party logos; and may not contain any copyrighted works owned by third parties. Photo Entries that are deemed by the Sponsor, in its sole discretion, to be in violation of these Official Rules or to be otherwise infringing, harmful, inappropriate, defamatory, or generally not in keeping with the image of Sponsor, will be rejected and will not be eligible to participate in the Contest. Entrant acknowledges and agrees that such decisions of Sponsor are final and binding. By submitting an Entry, you warrant and represent that you have obtained permission from any person(s) whose name or likeness is used in the Entry.

Entries not in compliance with these official rules may be disqualified, in Sponsor’s sole discretion. Entries generated by a script, macro, bot or any other automated means will be deemed void. Proof of submission of an entry shall not be deemed proof of receipt by the Sponsor. By participating, you agree to these Official Rules, which are final and binding in all respects. This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram.

You are providing your information to Sponsor and not to Instagram.

Questions regarding this Promotion should be directed to Sponsor by sending your question to Use of information collected in connection with this Promotion is governed by Joico’s Privacy Policy:

Winner Selection and Notification
On April 2nd, 2018 at 10:00 a.m. EST the Sweepstakes’ Grand Prize Winner will be randomly selected from all eligible entries received.
Attempts to notify potential winner will be made by the Sponsor via the social media used to submit the winning entry and given directions to claiming prize. Winner will be required to contact Sponsor via the email address within 7 days of attempted notification. Potential winner may be required to demonstrate control of their Facebook, Twitter and/or Instagram account, if applicable.  Sponsor is not responsible for any change of Facebook, Twitter or Instagram ID, mailing address, email address, and/or telephone number of entrants. In the event of non-compliance with these Official Rules, or if a prize notification or prize is unclaimed or returned as undeliverable, the prize will be forfeited and an alternate winner may be contacted.
Prize Winner may be required to execute and return an Affidavit of Eligibility and Liability/Publicity Release within seven (7) days of when the documents are mailed or prize will be forfeited. If a potential winner cannot be contacted, fails to sign and return the Affidavit of Eligibility and Liability/Publicity Release Form (if required) within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize. Sponsor is not responsible for any change of email, mailing address and/or telephone number of entrants. Prize will be mailed to winner’s valid mailing address within 4-6 weeks of receipt/confirmation of a mailing address.

Odds of Winning
Odds of winning depend on the total number of eligible entries received.

Limitation of Liability
Sponsor will not be responsible or liable for failure to receive entries due to transmission failures or technical failures of any kind, including without limitation, electronic malfunction of any network, hardware or software. Sponsor reserves the right in its sole discretion to cancel or suspend the Sweepstakes should viruses, bugs or other causes beyond its control corrupt the administration, security or proper play of the Sweepstakes. In the event of cancellation of any Sweepstakes, the prize will be awarded in a random drawing from eligible entries received prior to cancellation.

General Release
By participating, entrants release Sponsor and its affiliates, subsidiaries, participating partners, advertising or promotions agencies, employees, officers, agents, directors and the immediate family and household members of the above, and each of their respective affiliated companies, directors, officers, employees, representatives and agents, from any liability whatsoever for any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with this Sweepstakes or with the acceptance, possession, or use of any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injury or death, damage to, loss or destruction of property or privacy, defamation, or portrayal in a false light). Each entrant waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses and agrees that all causes of action arising out of or connected with this sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action. By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the Regis des alcools, des courses et des jeux without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in Quebec for the resolution of any and all disputes arising out of entrants participation in the Sweepstakes.

Winner Publicity
Sponsor and Participating Partner, if applicable, may wish to publish the first name, first letter of last name, likeness and location (city/province) of the Winner, and any quotation or photo that the Winner is willing to provide, and/or Winner photo submissions on Joico Canada’s websites and other internet and social media platforms if applicable, for public relations use in other media, and/or to be used in Trade magazines in print and online including any of their corresponding social media channels, and by accepting a prize, the Winner expressly authorizes Sponsor and Participating Sponsor, if applicable, to use, reproduce, distribute and publicly display his or her name, likeness and location in connection with the promotion of this or any other Sweepstakes sponsored by Sponsor, or in connection with the promotion of Sponsor, except where such requirement is prohibited by law.

Winner List
For the name of the Winner, send a self-addressed stamped envelope with a written request specifying the Sweepstakes you would like to receive the name of the winner for by April 30, 2018 to:
JOICO – Blonde Life Birthday
ATTN: Marketing Department
1 Holiday ave., East Tower, Suite 701
Pointe-Claire, QC H9R 5N3

Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling.  Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.