12 Days of #HairJoi Holiday Sweepstakes

Official Rules


NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Void where prohibited by law.
This Contest and Sweepstakes (“Promotion”) is sponsored by Joico Canada a division of Zotos International, Inc., 1 Holiday avenue, East Tower, Suite 701, Pointe Claire, Quebec, H9R 5N3 (“Sponsor”).


This Sweepstakes is open to legal Canadian residents who are of legal age in their province of residence except employees, representatives or agents of Sponsor its subsidiaries and/or affiliates, and their respective advertising agencies, public relations agencies and their immediate family members (spouse, parent, child, sibling, grandparent and their spouses) and individuals with whom those employees, representatives or agents reside.



Twenty-four (24) RANDOM WINNERS will each be awarded:

  1. Joico Holiday “Better Than Ever Duo” “K-PAK®: Damaged Hair’s Hero” Regimen (retail value $46.75 CND) containing the following:
    1. (1) K-PAK Shampoo (300 ml)
    2. (1) K-PAK Conditioner (300 ml)
    3. (1) Luster Lock Instant Shine & Repair Treatment, travel-size (50 ml)
  2. Plus: (1) Joico JOI-toque (retail value $8.50 CND)

Total Prize ARV (each winner): $55.25 CND


One (1) RANDOM GRAND PRIZE WINNER will be awarded a customized 6-month’s supply* of all of the following (shampoo-conditioner set, a treatment, and two styling products):

  1. Winner-Customized Shampoo & Conditioner set-pair (300 ml) – choose from:
    1. K-PAK
    2. K-PAK Color Therapy
    3. Blonde Life – Brightening, Sulfate-Free
    4. Moisture Recovery
    5. Color Endure – Sulfate-Free
    6. Color Balance Purple
    7. Color Balance Blue

SRP (Range Per Paired Regimen Set): $37.35 – $46.75 CND

  1. Luster Lock Instant Shine & Repair Treatment (140 ml) – SRP: $26.20 CND
  2. Plus: Joico Styling Products – winner’s choice of two (2) of the following:
    1. Power Spray (300 ml) – SRP: $20.95 CND
    2. Flip Turn (300 ml) – SRP: $16.99 CND
    3. Hair Shake (150 ml) – SRP: $20.95 CND
    4. Beach Shake (250 ml) – SRP: $22.60 CND
    5. Body Shake (250 ml) – SRP: $22.60 CND

* Where a 6-month’s supply refers to 1 unit per month for a period of six months

Total Grand Prize ARV Range: $585.18 – $708.60 CND

Total Promotion ARV Range: $3,015.78 – $3,081.78 CND

Sponsor will not replace any lost, mutilated, or stolen prizes.

All federal, provincial and local taxes on the prize are the sole responsibility of the Winner. No substitutions or other alternative is available, except that Sponsor may substitute a prize of equal or greater value should a prize item become unavailable. Prizes are non-transferable and non-assignable.

Prize Details: All prize details not specified in these Official Rules will be determined in Sponsor’s sole and absolute discretion. Certain restrictions may apply.


The Contest begins at 1:00 pm EST on December 03, 2018 and ends at 11:59:59 pm EST on December 18, 2018 (the “Contest Entry Period/Promotion Period”).

How to Enter

Entry Via Instagram – Log-in to or create your Instagram account:

  1. Must Follow @JoicoCanada on Instagram
  2. “Like” the post of the hairstyle posted that day on @JoicoCanada Instagram’s grid feed
  3. Comment on the post by saying what brings you “joi” during the holidays
  4. Tag a friend (in your comment copy) who you think would love that holiday hairstyle

In order for your entry to be valid, your Instagram profile must be public and thus viewable by the Sponsor and its agents. Posting a message on Instagram requires a mobile device and therefore message and data rates may apply.

No Purchase necessary. No mechanically reproduced entries are allowed and any use of robotic, automatic, programmed or the like entry methods will void all such entries by such methods.

Comments may not be indecent, obscene, hateful, tortious, defamatory, or libelous or contain material that violates or infringes another’s rights, or disparage Sponsor, Administrator or any other person or party affiliated with the Contest/Sweepstakes, or contain material that is unlawful in any way. Released Parties (as defined in “General Release”) are not responsible for lost, late, stolen, incomplete, invalid, un-intelligible, garbled, delayed or misdirected entries, all of which will be void.

Limit: There is no limit to the amount of times any one participant may enter per day but each entry must be unique at least in the friend tagged by the one participant; note that only those entries submitted following these guidelines and requirements set forth in these Official Rules are counted as final and valid submissions. Sponsor reserves the right to review all valid submissions and discount any duplicates (i.e., in this case the tagged friend is duplicated in another entry by the same participant). Each comment following all guidelines and requirement set forth herein, counts as one entry. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address associated with the Instagram account used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted Instagram account. Each potential winner may be required to show proof of being an authorized account holder.

Entries must comply with Instagram submission guidelines. Entries that are deemed by the Sponsor, in its sole discretion, to be in violation of these Official Rules or to be otherwise infringing, harmful, inappropriate, defamatory, or generally not in keeping with the image of Sponsor, will be rejected and will not be eligible to participate in the Contest/Sweepstakes. Entries not in compliance with these official rules may be disqualified, in Sponsor’s sole discretion. Entries generated by a script, macro, bot or any other automated means will be deemed void. Proof of submission of an entry shall not be deemed proof of receipt by the Sponsor. By participating, you agree to these Official Rules, which are final and binding in all respects. This Contest/Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Instagram.

You are providing your information to Sponsor and not to Instagram.

Questions regarding this Promotion should be directed to Sponsor by sending your question to info@piidea.com. Use of information collected in connection with this Promotion is governed by Joico’s Privacy Policy: http://en.joicocanada.com/privacy-policy/

Winner Selection and Notification

Sweepstakes prize winners will be selected at random from all eligible entries received. Prize drawings will be held no later than December 19, 2018. All decisions of Sponsor are final and binding and are not subject to mediation or litigation of any kind. Sponsor reserves the right to verify that the potential winners are eligible and qualified to receive a prize and may revoke any prize awarded or designated to a person found ineligible.

Attempts to notify potential winner will be made by the Sponsor via the social media used to submit the winning entry and given directions to claiming prize. Winner will be required to contact Sponsor via the email address within 7 days of attempted notification. Potential winner may be required to demonstrate control of their Facebook, Twitter and/or Instagram account, if applicable. Sponsor is not responsible for any change of Facebook, Twitter or Instagram ID, mailing address, email address, and/or telephone number of entrants. In the event of non-compliance with these Official Rules, or if a prize notification or prize is unclaimed or returned as undeliverable, the prize will be forfeited and an alternate winner may be contacted.

Prize Winner may be required to execute and return an Affidavit of Eligibility and Liability/Publicity Release within seven (7) days of when the documents are mailed or prize will be forfeited. If a potential winner cannot be contacted, fails to sign and return the Affidavit of Eligibility and Liability/Publicity Release Form (if required) within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize. Sponsor is not responsible for any change of email, mailing address and/or telephone number of entrants. Prize will be mailed to winner’s valid mailing address within 4-6 weeks of receipt/confirmation of a mailing address.

Odds of Winning

Odds of winning depend on the total number of eligible entries received.

Limitation of Liability

Sponsor will not be responsible or liable for failure to receive entries due to transmission failures or technical failures of any kind, including without limitation, electronic malfunction of any network, hardware or software. Sponsor reserves the right in its sole discretion to cancel or suspend the Sweepstakes should viruses, bugs or other causes beyond its control corrupt the administration, security or proper play of the Sweepstakes. In the event of cancellation of any Sweepstakes, the prizes will be awarded in a random drawing from eligible entries received prior to cancellation.

General Release

By participating, entrants release Sponsor and its affiliates, subsidiaries, participating partners, advertising or promotions agencies, employees, officers, agents, directors and the immediate family and household members of the above, and each of their respective affiliated companies, directors, officers, employees, representatives and agents, from any liability whatsoever for any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with this Sweepstakes or with the acceptance, possession, or use of any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injury or death, damage to, loss or destruction of property or privacy, defamation, or portrayal in a false light). Each entrant waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses and agrees that all causes of action arising out of or connected with this sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action. By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the Regis des alcohols, des courses et des jeux without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in Quebec for the resolution of any and all disputes arising out of entrants participation in the Sweepstakes.

Winner Publicity

Sponsor and Participating Partner, if applicable, may wish to publish the first name, first letter of last name, likeness and location (city/province) of the Winner, and any quotation or photo that the Winner is willing to provide, and/or Winner photo submissions on Joico Canada’s websites and other internet and social media platforms if applicable, for public relations use in other media, and/or to be used in Trade magazines in print and online including any of their corresponding social media channels, and by accepting a prize, the Winner expressly authorizes Sponsor and Participating Sponsor, if applicable, to use, reproduce, distribute and publicly display his or her name, likeness and location in connection with the promotion of this or any other Sweepstakes sponsored by Sponsor, or in connection with the promotion of Sponsor, except where such requirement is prohibited by law.

Winner List

For the name of the Winner, send a self-addressed stamped envelope with a written request specifying the Sweepstakes you would like to receive the name of the winner for by January 15, 2019 to:

JOICO – 12 days of JOI
ATTN: Marketing Department
1 Holiday ave., East Tower, Suite 701
Pointe-Claire, QC H9R 5N3

Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.