“TurnStyle” Trend Book 2013: Volumes 1 and 2

turnstyle 2013

Step-by-step technical of the cut and color for Joico’s 2013 Trend from Damien Carney, Joico’s International Artistic Director and Sue Pemberton, Joico’s Vero K-PAK Color International Artistic Director. For the shapes, Joico International Director Damien Carney looked to the shift in fashion from minimal, angular design to curved, feminine shapes with opulent details for inspiration. For the color, Vero K-PAK Color International Artistic Director Sue Pemberton took a cue from the light-to-dark and dark-to-light radial color gradation seen on flower petals and put a dramatic new spin on the traditional, ever-popular ombré technique.

Download Joico “TurnStyle” Trend Book 2013 – Volumes 1 and 2