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BLONDE LIFE™: a lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition. Our Brightening Shampoo, Conditioner, Masque and Lightening Powder— created with strand-strengthening*** Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.
* When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.
** vs. other Joico lighteners.
*** Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.