Global Destination Education

Paul Norton

Paul Norton realized at a very early age that cutting and styling hair was a driving passion of his. He went directly from high school to The Aveda Institute in New York where he trained under Ginger Boyle, Aveda’s Global Master. Since graduating from the Aveda Institute/Aveda Advanced Academy, Paul has honed his skills at notable salons in New York and Los Angeles.

Paul’s philosophy is that a woman’s personal beauty is enhanced when she works with her natural texture, just slightly refined, to create a look that she can call her own. He understands that every woman is unique and that her hair should represent her own style rather than conform to trends. To this end, he likes to

work one-on-one with his clients to help them define that personal style and bring it out in the beautiful haircuts and styles he creates every day in the salon.

Truly dedicated to his craft as well as his celebrity clientele, Norton is as in-demand with his Beverly Hills and greater Los Angeles clientele as he is with all the Hollywood talent that see him at Sally Hershberger Salon in West Hollywood, CA. He has created lusciously dazzling looks that have graced the covers and pages of Allure, GQ Style, People, Redbook, Glamour, New You, Entertainment Weekly, The Hollywood Reporter, AdWeek, Sports Illustrated and many more.

Paul has also been tapped as a contributing expert for top media (Elle, Allure, Refinary29.com, Byrdie.com, Cosmopolitan, InStyle, People.com, Women’s Health, to name only a few) and as a hairstyling expert, Paul has appeared in broadcast segments and programs such as Access Hollywood and The Doctors, and been the feature-hairstylist on TLC’s Randy to the Rescue and E! channel’s Opening Act. His celebrity clientele, for whom he’s created amazing red-carpet and magazine cover looks for includes: Ashley Greene, Diana Agron, Brooke Shields, Adrian Brody, long-time client Robin Wright and hismost

recent muse, the break-out star of Jane the Virgin, GinaRodriguez.

Paul was approached by Joico in 2014 to start working closely on projects and be their go-to celebrity hair expert. He felt strongly that Joico provided a great match for what he looked for in the products he used on his high profile and every-day clients. “I’ve been lucky enough to partner with Joico on many occasions over the years and each time I felt more and more a part of a real team. Not only does Joico have the kind of community that supports artists but also has a total interest in my clients’ needs,” says Paul. In his role as Joico Spokesperson and Celebrity Hairstylist, Paul will serve as spokesperson for the brand’s

hairstyling and care product line-up, providing unique content like how- tos and expert tips via videos and articles, and be available for media inquiries as Joico’s expert on celebrity hairstyles, new trends, and every-day, wearable hairstyles. Beyond this, the healthy hair company will also tap into his vast hairstyling know-how for future product

development and testing, where Paul’s everyday experience in his salon will be of key value to Joico in continuing to produce cutting-edge and high-performing products, true to its heritage.

Paul began using Joico products a few years back and knew he could always count on products from the company known for being the healthy hair company and for its unparalleled product performance.With

award-winning products like the 15-year Stylist Choice Awards Winner “K-PAK Reconstructor,” 2014 SELF Healthy Beauty awards-winner Power Spray, and Life & Style Beauty Awards 2010 Best Shampoo and Conditioner, K-PAK Color Therapy, Paul loved what Joico stood for. So when Joico started talking to him about a more exclusive partnership, he knew it was a perfect fit, and a partnership both could feel really proud of and excitedover.

In Paul’s opinion, “[t]he Joico line is by far the most user-friendly, yet high-performing and diverse of any line I’ve worked with. It’s basically limitless when it comes to the cocktailing of products for styling. I appreciate the core message of the Joico brand, above all,maintaining healthy hair is first and foremost the end goal for any hairstylist or consumer….”

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