For the shapes, Joico International Director Damien Carney looked to the shift in fashion from minimal, angular design to curved, feminine shapes with opulent details for inspiration. According to Carney, the trend has been so far-reaching that even traditionally minimalistic designers like Francisco Costa for Calvin Klein and Narciso Rodriguez recently joined the likes of Herve Leger, Max Azria and Dolce & Gabbana—the masters of body-hugging, überfeminininity—by using peplums, rounded collars, curvilinear color blocking and slinky metallic detailing to accentuate the feminine décolletage and waistline.

Carney translated this trend to hair by pivoting from a central point on the head to cut a rounded, fitted shape. The opulent detailing came by way of disconnection in the fringe, side and/or back areas, which he then manipulated in the styling stage to transform these head-hugging shapes into three-dimensional hair sculptures. “The embellishment is not over-the-top,” explained Carney. “It’s just enough to add a little drama and excitement to the design, without sacrificing any of the modernity and wearability.”

Inspired by obvious and non-obvious, traditional and contemporary symbols of beauty and style that are representative of different countries or regions, the Joico International Artistic Directors uncover what happens when global culture meets uninhibited reinterpretation.

WHAT HAPPENS WHEN COMPLETE OPPOSITES MEET?

For Joico’s 2011 trend collection, Joico International Artistic Directors Damien Carney and Sue Pemberton sought to answer this question through the Art of Healthy Hair.

Developed by Carney & Pemberton, the new “Smoke & Mirrors” trend collection offers an unexpected, yet harmonious combinations of design elements. The collection features four models which embody the yin and yang of hair design-short and long, smooth and textured, light and dark-and finished looks which are wearable and simple, yet invite experimentation.

IN LUTENS’ WORLD… Dreamy muses have a sort of angular, porcelain beauty that is neither Eastern nor Western, but simply otherworldly… Long, slender bodies in seamless black contort into elegant shapes resembling notes on a musical masterpiece… Playful accents, in the form of colorful pops of makeup, intricate laces, and skyscraping hats,
punctuate the glacial perfection… A state of cool, detached amusement is never-changing.

For 2009, Joico International Artistic Directors, Damien Carney and Sue Pemberton, take the art of healthy hair to EXTREMES. Inspired by aesthetic extermites in the world of fashion, MINIMUM MAXIMUM serves as a visual study in the extremes of hair design.