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A lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition.
Are your curls controlling you?
Take control with Joico Curl.
Our triple-powered CurlRepair Technology repairs, replenishes and perfects textured locks around-the-clock, guaranteeing worry-free curls and waves that only get healthier, stronger and more beautiful with each and every use:
Staying true to your hue has never been easier now with Joico’s Color Balance regimen of shampoos and conditioners.
Joico’s Multi-Spectrum Defense Complex™, along with tone-correcting pigments make these shampoos and conditioners perfectly formulated to not only protect your haircolor but make sure it’s the beautiful color you want to keep – like you just stepped out of the salon! With technology that instantly neutralizes brassy, undesirable tones, Color Balance Blue keeps lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange” and Color Balance Purple keeps unwanted brassy and yellow tones from invading blonde and gray hair.
Red hair is notoriously difficult to keep vibrant. Whether it’s a sassy, fiery shade of cherry or a subtle, rich copper, one thing’s for certain: red dyes exit the hair as quickly as they enter it.
Specially formulated with a maximum load of red pigments and our fade-defying Multi-Spectrum Defense Complex™, this color-depositing power duo gently cleanses, conditions, repairs and protects hair while refreshing red tones, ensuring redheads–both natural and bottle-born–stay fiery and true.
Think your hair is a lost cause?
Meet damaged hair’s hero.
K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide Complex™ —the most powerful reconstructive technology known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.
Having trouble keeping color vibrant and healthy looking? Put it on lockdown.
K-PAK Color Therapy deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadraßond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair’s outer protective layer.
Bulk up without gaining weight? Try the skinny hair miracle.
Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex™, which thickens and volumizes skinny strands without adding an ounce.
Just one level of fade protection? Discover full coverage color insurance.
Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex™, a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.
Thirsty hair? Quench it!
Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine sea Complex™, where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.
Style and substance?
It’s the only way we know.
Our Style & Finish formulas
feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.